As anyone lucky enough to live in Ireland will know there have been a series of truly awful radio ads encouraging people to pay their
TV license. All of the ads have been based around the threat of going to court and paying a large fine and of the ensuing embarrassment this will cause. None of the ads actually mention
why one might feel that paying the license is the
right thing to do. At the same time
RTE (Ireland's state owned public broadcaster) is running a series of good quality TV ads promoting its own news service. They are an excellent reminder of why we pay the license and why it is worth every cent.
If anyone thinks the license is not worth it then just head on over stateside and spend some time watching Fox News. Be careful however, as too much exposure will lead to an odd feeling in your head as your brain makes a desperate bid for escape.